Formula by Hoda
The Active Serum
NAD+ · Peptide Complex · Ginseng Extract
A luxurious botanical serum designed to work between appointments. Our proprietary herbal complex—rooted in generations of Eastern wellness tradition—enhances circulation, firms and lifts, and floods the skin with antioxidant protection that builds with daily use.
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The Expert Behind the Formula
Created in the Treatment Room
Hoda is a licensed esthetician with over 20 years of experience treating skin in La Jolla, CA. Formula by Hoda grew out of her practice — these are the actives she reaches for between appointments to keep her clients' results lasting longer.
The Active Serum is not a shelf formula. It's what Hoda developed for her own clients when she couldn't find a botanical blend that matched the efficacy of her in-clinic treatments.
"There is no better facialist on the planet! After you get a facial by Hoda, your skin radiates from the inside out."
— Athamadia F.
"I've been going to Hoda for over a year now. Hoda is not only highly experienced but her passion shines through in every interaction."
— Jacinta F.
"I've been seeing Hoda for over two years now. I always feel and look 1000% better when I leave!"
— Margriet L.
What's Inside
Ginseng Root Extract
Stimulates microcirculation and boosts elastin production, visibly firming skin with consistent use.
Reishi Mushroom
A powerful adaptogen that deeply hydrates, calms redness, and strengthens the skin barrier over time.
Astragalus Root
Rich in polysaccharides that activate collagen synthesis and help repair the extracellular matrix.
Angelica Root
Loaded with antioxidants that neutralize free radicals and support a bright, even complexion.
NAD+ (Nicotinamide Adenine Dinucleotide)
Cellular energy precursor that supports skin cell repair and slows visible signs of aging at the source.
Peptide Complex
Targeted amino acid chains that signal collagen and elastin production for firmer, more resilient skin.
How to Use
Dispense
Apply a few drops of The Active Serum into the palm of your hand.
Apply
Massage onto clean, dry skin using gentle upward motions until fully absorbed.
Seal
Follow immediately with The Glow Oil for deep hydration and enhanced benefits.
Use morning and night for best results.
Experience It In Treatment
Book a facial and let Hoda apply The Active Serum as part of your personalised treatment.